CASE STUDY 01ALOMA STUDIO
AI Art Direction
|
Shopify Website Design & Build
|
Brand Communications
|
Styling
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AI Art Direction | Shopify Website Design & Build | Brand Communications | Styling |
ROLE:
Marketing Intern
DATE:
Aug 2026 - Ongoing
THE PROJECT
E-Commerce
BEFORE
FOCUS:
E-Commerce, Editorial, Website Building
AFTER
On-Site
ALOMA is a sustainable womenswear brand made from deadstock and recycled fabrics. All of its imagery is created with AI. My focus was turning that into one consistent visual language across ecommerce, editorial and the website.
A repeatable AI workflow that fixes the backdrop, lighting, framing, pose, and styling, so every product follows the same template and accurately reflects the real garment.
BEFORE
AFTER
BEFORE
AFTER
New imagery across ALOMA’s collection pages. A uniform floor line and crop create a calm, premium browsing experience and let customers compare pieces at a glance.
PREVIOUS AI EDITORIALS
“Behind the Curtain”
ALOMA’s earlier AI generated editorials explored many locations and moods. I took one of their strongest threads, the backstage moment, and directed it into a full campaign world: velvet curtains, direct flash, raw backstage textures, and a recurring styling signature of statement earrings, sharp black heels and animal print accessories. Holding a single setting, light and look across every frame turns AI output into a recognisable, ownable campaign that carries across social, website and email.
Using AI allowed a small, independent brand to build a consistent catalogue and campaign quickly and at low cost.